How I help
Communication strategy, leadership messaging and organisational narrative
Supporting clear, credible communication on reward, benefits, policies, performance, wellbeing, learning and other people priorities.
Strategic and HR communications
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Change & transformation
Support for restructures, technology change and organisational transitions
Helping leaders communicate what is changing, why it matters and what employees and managers need to do next.
Employee experience and engagement
Engagement, onboarding, listening, HR communications and digital employee experience.
Designing employee experiences that strengthen engagement, improve connection and make key moments across the employee journey work better.
EVP & employer brand
Research, proposition development and activation
Helping organisations define what makes them distinctive—and turn it into an authentic experience that attracts talent and engages employees.
Selected work
South Pole EVP Playbook
Why clients bring me in
Clarify complex change
Strengthen engagement and trust
Cut through ambiguity and create clear direction.
Build confidence through clear, honest and consistent communication.
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Connect strategy to employee experience
Make strategy meaningful for employees and actionable for leaders.
Bring senior support without a permanent hire
Flexible, high-impact support when you need it.
About Rob
For more than two decades, I’ve helped organisations make work clearer, more engaging and more human.
I’ve worked across consultancy, communications leadership, employee experience, employer brand and transformation, supporting global businesses through growth, change and complex people challenges. My experience includes leading communications across the full People agenda, from reward, benefits and policy change to HR technology, organisational design, onboarding and employee engagement.
What I bring is a blend of senior counsel and hands-on delivery: the ability to see the bigger picture, cut through complexity and create communication and experiences that genuinely move people forward.
Insights
A practical employer brand and recruitment marketing strategy for launching a new Engineering and Product hub—covering talent attraction, limited-budget planning, channel selection, measurement and team leadership.
Attracting Manufacturing Technicians Across Europe
A talent landscape and media audit exploring where specialist manufacturing talent can be found, what motivates candidates and which channels offer the strongest opportunities for effective recruitment marketing.
Elevating Intercom’s Tech Employer Brand
A content-led recruitment marketing approach combining employer-brand storytelling, targeted campaigns and candidate-focused landing-page design to strengthen Intercom’s appeal to technology talent.
